WonderLife condoms were born in Hong Kong in 1994. In 2002, a number of large chain stores promoted sales, and attached great importance to brand promotion in various publicity media. WonderLife is currently the only condom approved by the Hong Kong Safety Mark. The product is made of high-quality natural latex with no artificial colors. The Hong Kong Safety Certification Center regularly collects samples and rigorously tested, which proves that it meets the international ISO4074: 2002 standard and Hong Kong product safety requirements. According to AC Nelson statistics in 2005, WonderLife is one of the top three best-selling brands in Hong Kong (the three best-selling brands are Durex, Okamoto, and WonderLife), and it is very popular.
WonderLife has a clear positioning and advertises youth, vitality, and fun life. WonderLife focuses on creating a scented image, with more than 20 kinds of fresh fruity and floral scented condoms, with the most flavor choices on the market. In recent years, it has launched ultra-thin and ultra-lubricant 001 and 003 series products. The WonderLife brand is competitive in price, and the brand strategy is aimed at the mass young consumer market.